NewzThe Food Safety and Standards Authority of India (FSSAI) has instructed Dabur India to halt the sale of products that feature "100% pure" claims. The regulatory action was taken after the agency identified unauthorized organic claims on various company items, ruling that the labeling violates food regulations and misleads consumers.
In response to the directive, Dabur has defended its practices by asserting that its current product labels comply with existing regulations. The dispute centers on the compliance of food and organic marketing claims within the Indian market.
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