La Segura shared a reflection on her social media about her family's safety after the earthquake in Colombia: "I'm not in any of them."

On August 10, 2026, a magnitude 7.4 earthquake struck Colombia, primarily impacting the country's coffee region. As of August 13, authorities report 273 fatalities, 3,824 injuries, and 377 missing persons. Rescue operations are ongoing, with emergency services struggling to manage the volume of debris and the needs of the affected population as the critical 72-hour window for survivors concludes.

In the aftermath of the disaster, Colombian influencer Natalia Segura, known as La Segura, has publicly addressed the emotional toll of the event. She reported experiencing significant sleep deprivation and shared personal reflections regarding the safety of her family, noting her absence from their immediate location during the crisis.