AI - Native Route - to - Market Platform FieldAssist Appoints Former HCCB Chief Digital Officer Ashley DSouza as Chief AI Acceleration Officer

FieldAssist, a route-to-market software platform, has appointed Ashley DSouza as its new Chief AI Acceleration Officer. DSouza previously served as the Chief Digital Officer at Hindustan Coca-Cola Beverages (HCCB).

This appointment is intended to drive the integration of artificial intelligence within FieldAssist’s existing platform. The move signals a strategic focus on scaling AI-native solutions for the company's route-to-market operations.