Colombian company Humo Barriles is facing a trademark dispute in the United States, mirroring a similar situation experienced by the Colombian company Frisby. The issue came to light when Andrés González, the founder and CEO of Humo Barriles, sought to operate directly in the United States.
During the expansion process, González discovered that another company had filed a trademark registration for the brand in the U.S. market, creating a legal hurdle for the antioqueño enterprise.
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