Amazon raises the price of its Echo, Fire TV and Kindle by up to 60%, especially on the cheapest models

Amazon has implemented price increases of up to 60% across its Echo, Fire TV, and Kindle product lines. The adjustments primarily affect the company's entry-level devices, which have seen the most significant percentage hikes compared to other models in the catalog.

The company attributes these pricing changes to rising costs associated with memory and storage components. By passing these increased manufacturing expenses on to consumers, Amazon is shifting its pricing strategy for hardware that has historically served as an accessible entry point into its ecosystem.