Flash sale: AO snaps up camera seller Jessops from Dragons’ Den star Peter Jones
World2 sources2 countries🔦 Under-reported9m ago
Online electricals retailer AO World has acquired troubled camera seller Jessops from entrepreneur and Dragons’ Den star Peter Jones in a flash sale.
The purchase marks a continuation of AO World's strategy to broaden its retail appeal beyond its traditional offerings of white goods, phones, and televisions.
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The Guardian World (GB)Details the buyer's strategic expansion beyond white goods and mentions troubled retailer status.