Apple and Dolby Bringing Dolby Atmos to Live Formula 1 Coverage

Apple and Dolby are partnering to bring Dolby Atmos spatial audio to live Formula 1 coverage for Apple TV viewers. The enhanced audio experience will debut with the upcoming U.S. Grand Prix.

The collaboration is designed to deliver the immersive sounds of the sport directly to audiences at home, specifically highlighting the roar of the engines and the high-energy activity of the pit lane.