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Apple cuts iPhone 18 Pro orders due to soft demand, Nikkei Asia reports

World 1 source 1 country 🔦 Under-reported 7m ago

Apple has reportedly reduced production orders for its iPhone 18 Pro model in response to weaker-than-anticipated consumer demand. The decision follows internal assessments of market performance for the latest device iteration, signaling a potential softening in the premium smartphone segment.

This adjustment reflects broader industry trends regarding consumer spending habits and the current demand cycle for high-end mobile technology. The move is expected to impact supply chain partners as the company recalibrates its manufacturing output to align with current sales projections.

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Read the full story at the source Channel NewsAsia · SG ↗
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