KINGSTON, Jamaica — Appleton Estate has launched a new experiential marketing initiative, hosting its first-ever Games Night at Hope Gardens in partnership with Ocean Spray and Pepsi. According to a release, the invite-only, all-inclusive event was held at The Pavilion at Hope Gardens on July 14 and combined interactive games, premium cocktails, food and entertainment in an effort to offer consumers a different way to engage with the iconic Jamaican rum brand. Guests participated in activities including giant tic-tac-toe, mini golf and ring toss while enjoying Appleton Estate cocktails crafted with Pepsi and Ocean Spray products.
Catering for the event was provided by Chilitos. Communications Manager at Appleton Estate, Dominic Bell, said the concept was designed to create a more meaningful connection between the brand and its consumers. "Appleton Estate Games Night was created as a fresh and engaging way for us to connect with consumers beyond traditional brand experiences," Bell said.
"The vision, which was brought to life with the help of our friends at Pepsi and Ocean Spray, was to bring people together through the universal enjoyment of friendly competition, social connection and great conversations while showcasing the warmth, authenticity and premium character of Appleton Estate." "We wanted to create an environment where friends could unwind, interact and make lasting memories over exceptional Jamaican rum, reflecting the spirit of togetherness that has always been at the heart of the Appleton Estate brand," he added. According to the release, the event also underscored the company's commitment to investing in local experiences that celebrate Jamaican culture while strengthening its relationship with consumers. "For Appleton Estate, Jamaica is more than our place of origin, it is our foundation, our inspiration and a key part of our identity," Bell explained.
"Investing in local experiences allows us to celebrate and give back to the communities that have shaped our success while creating meaningful opportunities for consumers to engage with the brand in an authentic way." "These experiences help foster cultural pride, strengthen local connections and ensure that our global success continues to be grounded in the people, traditions and vibrant spirit of Jamaica." Bell said one of the highlights of the evening was seeing guests interact and connect t…
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