NewzThe East Java chapter of the Indonesian Fashion Designers and Entrepreneurs Association (APPMI Jatim) has emphasized the importance of understanding the intrinsic values of batik to ensure the long-term sustainability of the industry. Led by Chairperson Lia Afif, the organization highlighted that deeper appreciation for batik craftsmanship is essential for maintaining the sector's viability.
This initiative focuses on bridging the gap between traditional artistry and modern business practices. By fostering a greater understanding of batik's cultural and technical significance, the association aims to strengthen the industry's economic foundation and preserve its heritage within the competitive fashion market.
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