According to data from YouTube and Deloitte, 71% of Generation Z individuals aged 14 to 24 in Mexico report that their demographic group has an impact on news and current events.
This cohort spends more time on social media platforms and less time watching traditional television. Furthermore, young people are increasingly functioning as online creators, curators, and distributors of their own distinct digital languages, fundamentally altering how youth engage with media and creation.
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