The Italian food company Barilla has acquired Goodles, an American manufacturer specializing in macaroni and cheese products. The acquisition marks a strategic expansion for Barilla into the U.S. market segment focused on modern, health-oriented pasta alternatives.
Guido Barilla, chairman of the Italian group, stated that the company had been monitoring the brand for some time, characterizing the purchase as a significant opportunity for growth. The move integrates Goodles' established product line into Barilla's global operations.
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