NewzFan engagement is at the heart of the partnership, which forms part of the NHL’s long-term international growth strategy in Germany. Bayern board member for marketing and sales, Rouven Kasper, said: “FC Bayern is renowned for constantly breaking the mould – and we are very excited about this special partnership with the NHL. By developing ideas together with one of the most tradition-steeped leagues in world sport, the connection of our respective regions will create unique synergies on a wide variety of levels, in sports and beyond.
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