NewzBank Indonesia Deputy Governor Thomas A.M. Djiwandono has called on the younger generation to prioritize the preservation of identity in Indonesian micro, small, and medium enterprise (MSME) products. This directive emphasizes the importance of maintaining cultural and local characteristics as these businesses navigate modern market demands.
The initiative aims to ensure that local products remain competitive while retaining their unique national identity. By encouraging youth involvement in the MSME sector, Bank Indonesia seeks to strengthen the domestic economy through sustainable branding and product authenticity.
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