NewzThe Bharatiya Janata Party (BJP) has officially established a dedicated team to spearhead an outreach programme specifically targeting the Gen Z demographic. The committee includes prominent party figures such as Smriti Irani, Vinod Tawde, and Nitin Nabin, who have been identified as key members tasked with leading the initiative.
This move signifies a strategic effort by the party to engage with younger voters and align its political communication with the interests and digital habits of the Gen Z generation. By assigning senior leadership to this project, the party aims to formalize its approach to capturing the support of this emerging segment of the electorate.
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