Box Office: ‘Digger’ Nosediving With $3.4 Million on Opening Day, ‘Verity’ Lands at No. 1 With $15.1 Million on Friday
World1 source1 country🔦 Under-reported42m ago
On its opening day, the film 'Verity' secured the number one spot at the box office with $15.1 million on Friday.
In contrast, the film 'Digger' underperformed significantly, grossing $3.4 million on its opening day and struggling despite extensive promotional efforts.
The promotional campaign for 'Digger' featured a comprehensive press tour led by Tom Cruise, which included media appearances on a GQ cover, the "New Heights" podcast, and a "Risky Business"-inspired segment on the "Jennifer Hudson Show."
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How the coverage differs
Same story, different emphasis — here's what each outlet chose to lead with.
Variety (US)Highlights the massive promotional efforts that failed to prevent the film's underperformance.
Newz