Brazil’s TV and radio campaign blitz begins, with Lula and Flávio Bolsonaro set for a nasty fight

Brazil’s presidential election campaign officially entered a new phase on Friday as candidates Luiz Inácio Lula da Silva and Flávio Bolsonaro began airing free advertisements on television and radio stations. This campaign blitz marks a critical period in the electoral process, as candidates utilize traditional broadcast media to reach voters across the country.

Television and radio remain fundamental tools for political outreach in Brazil. The start of these broadcasts signals an intensification of the race, with expectations of a contentious contest between the leading candidates as they compete for public support through the state-mandated advertising slots.