Bridging transport, logistics gaps could unlock tourism growth ahead of AFCON – EAC CEOs say

East African Community (EAC) tourism executives gathered in Arusha to discuss strategies for unlocking regional tourism growth ahead of the Africa Cup of Nations (AFCON). According to the industry leaders, the region possesses significant potential to expand its tourism market by facilitating faster, cheaper, and more seamless travel between neighboring countries.

Despite this potential, high airfares and fragmented transport systems continue to act as major constraints to regional mobility and tourism development. Addressing these infrastructure and logistical gaps is viewed as a critical step to maximize the economic benefits of hosting major continental events like AFCON.