NewzFor the 2026-27 season, Jamie Vardy will lead the live broadcast on the YouTube channel, "Jamie Vardy's Having a Party", broadcasting seven Bundesliga Friday night matches throughout the season to audiences across the UK and Ireland. The partnership will begin with the season-opening fixture between FC Bayern München and VfB Stuttgart on Friday 28 August, with additional matches to be confirmed throughout the campaign. The collaboration was agreed as part of a broader partnership with media and entertainment group, Banijay Entertainment, who via Banijay UK and its lable Workerbee, will produce the Bundesliga live show with Vardy and other guests, offering reaction, insight and discussion around some of Germany's biggest footballing fixtures.
“Fans don’t just want to watch football anymore, they want to experience it with the people they already know and trust,” said Rick Murray, CEO of Workerbee. “Jamie has built an incredible community around the podcast, and thanks to our Bundesliga partnership, we can bring that audience closer to some seriously big games. This deal acts as another major step for Banijay Entertainment’s growing sports offering, which combines brilliant talent, premium football, and plenty of ways to watch.” The addition of Vardy brings a different, player-led format to the Bundesliga's creator distribution, combining live football with the perspective and personality of one of the Premier League's most recognisable players in recent years.
Bundesliga Media has also renewed its partnership with That’s Football for the 2026-27 season. Goldbridge will continue to stream 15 Friday night Bundesliga matches via his pioneering live watch-alongs. Coverage will begin with Matchday 3 on September 11th at 19:30 BST – 1.
FC Schalke 04 - and will also include FC Bayern München vs. The renewal follows a trailblazing 2025-26 season which saw Goldbridge emerge as a key destination for Bundesliga fans on Friday evenings, particularly younger viewers. With a community of more than 1.5 million subscribers, 54% of the live match viewers for Bundesliga games was aged between 13-34.
“It's fantastic to be partnering up with the Bundesliga once again for the new season”, said Goldbridge. “The reaction from our community last year was incredible—the fans couldn't get enough of the atmosphere, the top-tier f…
Summary from source