Centre tells Meta to overhaul content promotion system on Facebook, Instagram

The Indian Ministry of Electronics and Information Technology has issued an official advisory mandating that Meta overhaul the content promotion and recommendation algorithms used on its Facebook and Instagram platforms. The directive requires the company to ensure that these systems promote content diversity for users while adhering to established due diligence requirements under the IT Rules.

Beyond the requirement for algorithmic diversity, the government has emphasized the necessity for Meta to improve its internal processes for the rapid identification and review of content. This move signals a regulatory push to increase platform accountability regarding how information is surfaced and moderated for the Indian user base.