Coca-Cola has increased the price of Diet Coke in India following a supply chain disruption caused by the ongoing conflict between the United States, Israel, and Iran. The regional instability has restricted the availability of aluminum, leading to a shortage of the cans required for packaging the beverage.
The scarcity of the product initially resulted in a trend of informal gatherings referred to as "Diet Coke parties" within the Indian market. In response to the supply constraints and rising costs, the company has introduced larger can sizes alongside the implementation of higher retail prices across the country.
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