NewzA study conducted by the University of Bristol reveals that viewers of the most recent FIFA World Cup were exposed to advertisements for junk food, alcohol, and gambling approximately every seven seconds. The research identified over 93,000 brand appearances related to these categories during the tournament's broadcast coverage.
The event, which drew a global audience of nearly 6 billion people and set viewership records in over thirty countries, highlights the high frequency of commercial exposure during major sporting events. The findings underscore the scale of marketing activity directed at the record-breaking number of spectators throughout the summer tournament.
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