Facebook has begun implementing a new feature called "Tu algoritmo" designed to give users direct control over their content feeds. Rather than relying solely on the platform's automated system to infer preferences from user clicks, the tool allows individuals to explicitly tell the platform what content they want to see and what they prefer to avoid.
The tool represents a shift in how content curation is handled on the social media platform, moving away from purely algorithmic assumptions toward direct user-driven personalization. This function aims to empower users by allowing them to actively shape their daily viewing experience and filter out unwanted material.
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