NewzA study conducted by researchers at the University of Bristol and the University of Oxford reports that viewers of the 2026 FIFA World Cup were exposed to 65,000 advertisements for junk food and beverages. The analysis, which utilized an AI tool to track on-screen content, found that these promotions amounted to more than 28 hours of airtime during match broadcasts.
The findings characterize the volume of marketing as a constant bombardment of unhealthy food and drink messaging directed at football fans. The research highlights the scale of commercial exposure during the tournament, documenting the significant duration and frequency of these advertisements throughout the event.
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