Cosmetic imports in Nepal reached Rs13 billion during the previous fiscal year, reflecting a significant increase in the domestic market for makeup, skincare, and haircare products. This growth aligns with a broader trend of rising consumer demand across the country.
Industry traders attribute the surge in import volume to the influence of social media platforms and the expansion of the local beauty-service sector. These factors have collectively driven the increased consumption of personal care goods among the Nepalese population.
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