The cost of preparing a pot of jollof rice in Nigeria has increased by 14.6 percent over the past 11 months. This rise in expenditure reflects broader inflationary pressures affecting food prices across the country.
In response to the rising costs, consumers are adjusting their purchasing and consumption habits. Many households have begun buying ingredients in smaller quantities, opting for dried or processed alternatives in place of fresh produce, and reducing overall portion sizes to manage their budgets.
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