David Ellison Is Promising Theater Owners Contractual Guarantees for Paramount-Warner Bros. 30-Film Annual Slate. But What if Moviegoers Don’t Care?
World2 sources2 countries🔦 Under-reported49m ago
David Ellison, CEO of Paramount Skydance, is offering theater owners contractual guarantees regarding a proposed 30-film annual slate as part of his pitch for a megadeal to merge Paramount with Warner Bros.
While Ellison's ambition and commitment to filmmaking are evident in his efforts to secure theatrical support, questions remain regarding audience demand and whether moviegoers will ultimately show up for the proposed volume of films.
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Variety (US)Questions whether contractual guarantees to theaters matter if audiences do not care.