From civil engineer to TikTok teacher: the unexpected turn of Paloma, the expat who fled the housing crisis and has taught 25,000 students how to sell on social media

Paloma, a former civil engineer who left Spain as a result of the country's real estate crisis, has transitioned into a digital educator specializing in social media sales. Operating remotely from various global locations, she now teaches professionals across diverse industries how to leverage short-form video content to attract customers.

To date, Paloma has instructed approximately 25,000 students in the techniques of selling and marketing through modern digital platforms, specifically focusing on TikTok. Her professional pivot highlights a broader trend of expatriated workers adapting to remote, digital-first economies in the wake of traditional labor market disruptions.