NewzGoogle has released its annual list of the 25 most searched Halloween costumes in the United States for 2026. The data highlights the trending characters and pop culture figures that are currently driving consumer interest ahead of the holiday season.
Buddy the Unicorn, a character from the horror film Buddy, secured the top position on the list. The rankings also feature a diverse range of subjects, including the toy line NeeDoh and cultural icons such as Michael Jackson and the comic book character Doctor Doom.
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