Supermarkets in Spain have begun stocking traditional Christmas food items, such as turrones, mantecados, and panettones, significantly earlier than in previous years. This trend of extending the holiday retail season has been observed across the country since mid-October.
Industry operators state that the early rollout is driven by logistical requirements and consumer demand. By initiating the campaign in advance, retailers aim to improve store inventory planning and better manage the distribution of seasonal products throughout the final quarter of the year.
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