From surplus to bargain: this is how 'low cost' sneaks into the shopping basket

Discount retailers specializing in surplus stock and low-cost goods—such as Sqrups, Primaprix, Action, and Normal—are rapidly expanding their physical store presence across Spain by offering leading brands at prices significantly below standard retail rates.

According to available data, this expanding sector has already captured a substantial consumer base, reaching a total of more than five million households in the country that regularly utilize these discount purchasing channels for their grocery and household shopping needs.