Mother's Day: Sales fell for the fifth consecutive year despite 9 out of 10 stores offering discounts

Retail sales for Mother's Day 2026 in Argentina experienced a 1.4% year-over-year decline. This marks the fifth consecutive year of falling sales for the holiday, despite significant efforts by small and medium-sized enterprises to stimulate consumer activity.

To encourage spending, 88.9% of surveyed retail businesses implemented promotional campaigns and discounts. Despite this widespread adoption of price incentives, the sector was unable to reverse the multi-year downward trend in revenue.