Ekta Kapoor, Gunjan Soni Unpack Balaji’s Five-Show, 200-Episode YouTube India Deal (EXCLUSIVE)
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Balaji Telefilms, led by joint managing director Ekta Kapoor, has entered into a content partnership with YouTube India to produce five original shows totaling 200 episodes. The collaboration, facilitated by YouTube India managing director Gunjan Soni, marks a strategic shift for the production house toward digital-first distribution.