El desafío de comunicar entre la gestión y la campaña

Political campaigns in Argentina are increasingly characterized by a strategic shift in communication, moving from purely administrative governance to the development of a political narrative. This transition occurs well before the formal start of the electoral calendar or the public display of campaign materials.

This evolution reflects a broader trend where public officials integrate campaign objectives into their daily management. By shifting their focus toward constructing a political identity early, leaders aim to establish a narrative framework that precedes the official selection of candidates and the traditional launch of electoral activities.