The 'Shakira effect' has boosted accommodation searches in Madrid by 56%, according to Booking.com
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Accommodation searches in Madrid for the period between September 18 and October 11 have surged by 56 percent compared to the previous year, according to data from Booking.com. This significant increase has been driven by the 'Shakira effect,' stemming from the artist's upcoming concert residency in the Spanish capital.
The spike in tourism interest highlights the strong economic and regional impact of major cultural events, positioning large-scale musical residencies as major drivers for the local hospitality and tourism sectors during the specified dates.
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Infobae (Buenos Aires, Argentina) (AR)Sports-focused coverage examining Real Madrid's upcoming away matches and league standings.
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