Epic Games reportedly pivoting to "AI first" game development model

Epic Games is reportedly transitioning to an "AI first" development strategy for an upcoming shooter game developed in collaboration with the Walt Disney Company. According to a Bloomberg report citing unnamed sources familiar with the project, the new model involves allowing artificial intelligence models to write all the code and guide all the artwork for the title.

The strategic shift represents a notable adoption of generative technology in major commercial game development. By relying entirely on AI for both programming and artistic direction in a high-profile Disney collaboration, the project highlights the increasing integration of machine learning tools within the gaming industry.