European Athletics and the European Broadcasting Union introduced guidelines on Tuesday aimed at preventing the sexualisation of female athletes during broadcasts. The guidelines address camera angles and the use of replays in coverage of women's sporting events.
The move represents a coordinated effort between the sport's governing body and the major broadcasting organization responsible for transmitting athletics across Europe to establish standards for how female athletes are filmed and presented to viewers. By establishing these guidelines, the organizations are seeking to establish protocols that broadcasters should follow when covering women's athletics.
The guidelines specifically target two key areas of broadcast production: the selection and positioning of camera angles during competition and the replay footage used in post-event analysis or highlight segments. These elements have previously been subject to criticism regarding how they frame and depict female athletes on screen.
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