European soccer body UEFA ties financial future to US agency Relevent in 2nd rights sales deal

UEFA has signed an exclusive deal with Relevent Sports Group for national-team competitions rights from 2028 to 2036, strengthening its financial ties with the US agency. NYON, Switzerland (AP) — European soccer body UEFA tied more of its financial future to U.S. marketing agency Relevent on Tuesday by signing a national-team competitions exclusive sales deal from 2028 to 2036.