Political parties are transforming social media into the main electoral stage: it mobilizes voters but doesn't guarantee votes.

Political parties in Argentina are increasingly utilizing social media as a primary theater for electoral campaigns rather than using these platforms solely for institutional messaging. Experts note that while this digital shift is effective for mobilizing supporters, it does not guarantee electoral success or actual votes.

Simultaneously, analysts warn that the reliance on algorithmic content during campaigns risks intensifying political polarization. Experts advise that voters must exercise greater control over the information they consume to mitigate the influence of these digital mechanisms during the electoral process.