Former president of Asonahores warns about the challenges facing tourism

Enrique de Marchena, the former president of the National Association of Hotels and Tourism (Asonahores), has issued a warning regarding the future challenges facing the tourism sector in the Dominican Republic. According to his statements, the country must actively focus on improving the quality of its human capital to sustain its tourism industry.

In addition to human resource development, de Marchena highlighted specific structural and technological necessities for the sector. He emphasized the urgency of accelerating digital transformation, strengthening internal mobility across the country, and advancing further measures to maintain the competitiveness of the Dominican tourism market.