NewzFIFA has announced controversial plans to form a new commercial subsidiary and sell a non-controlling interest in its tournament commercial rights, including the World Cup, to private investors in a venture projected to raise billions of dollars.
The move has drawn severe criticism, with FIFA accused of "selling the soul of football." Additionally, European governing body UEFA has hit out at the proposal and indicated it could take legal action against the plan.
The initiative requires formal approval from FIFA member associations. While FIFA is promoting the plan with the claim that it will financially benefit its member organizations, the proposal has immediately triggered significant backlash and contention within the international football community.
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