FIFA is accelerating plans to launch a new World Cup spin-off venture, aiming to secure initial financing from private investors within the next 100 days. A confidential presentation indicates that the organization is seeking to raise up to $4.2 billion (£3.1 billion) by October.
This initiative, spearheaded by FIFA President Gianni Infantino, represents a significant shift in the organization's financial strategy. The move to sell stakes in a World Cup-related venture has prompted questions regarding the potential long-term consequences of such a deal and the extent of the president's authority in pursuing these commercial partnerships.
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