NewzFIFA President Gianni Infantino stated on Wednesday that a proposal to launch a private subsidiary to manage the commercial rights of the World Cup is an opportunity rather than an obligation. The initiative, which aims to exploit the commercial benefits of FIFA’s major competitions, involves the potential sale of stakes in these events.
The proposal has drawn significant international attention since it was revealed on Tuesday, sparking widespread disbelief and outrage. FIFA officials have characterized the move as a strategic option for the organization, emphasizing that the subsidiary structure remains a proposal rather than a mandatory requirement.
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