NewzLatifa BaNasr, a partner at the Saudi investment firm Sharaka Capital, has advised entrepreneurs in Saudi Arabia to prioritize the development of defensible economic models over the pursuit of currently popular industry sectors. This guidance comes as a strategic recommendation for founders seeking venture capital funding in the region.
The investor emphasized that aligning a business model with trending sectors solely to attract investment is an ineffective long-term strategy. Instead, founders are encouraged to focus on building sustainable and robust economic foundations to ensure viability and attract meaningful capital support.
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