Pakistan's fruit bagging programme has received encouraging feedback from premium international markets in the wake of enhanced quality and marketability of the country's produce. The international markets from where Pakistani products have received a good response include Japan, South Korea, China and the European Union. Pakistan Horticulture Development and Export Company (PHDEC) Chief Executive Officer revealed this in a meeting with Minister for Commerce Jam Kamal Khan where he gave a briefing on the marketing of Pakistani produts in the global market.
The federal minister for commerce reviewed the performance of PHDEC and directed the officials of the organisation to accelerate value addition, modernise processing technologies and make export-oriented interventions to strengthen Pakistan's horticulture sector. During the meeting, PHDEC CEO Muhammad Naseer briefed the minister on the organisation's achievements, ongoing projects and future roadmap aimed at enhancing horticultural exports and improving farmers' income. The minister appreciated PHDEC's successful fruit bagging initiative, describing it as a transformative intervention that has significantly improved the quality, appearance and export competitiveness of Pakistani fruits.
He directed PHDEC officers to expand the initiative beyond mangoes, bananas and guavas to commercially important crops, particularly dates, while also extending it to grapes and peaches. To ensure long-term sustainability, Jam Kamal told PHDEC to work with Pakistan's paper manufacturing industry, private-sector partners and provincial governments to explore the local production of fruit bagging materials by reducing reliance on imports and making the technology affordable for growers across the country. The PHDEC CEO informed the minister that the fruit bagging programme had received encouraging feedback from the premium international markets, including Japan, South Korea, China and the European Union, where it had enhanced the quality and marketability of Pakistani produce.
The federal minister also lauded PHDEC's initiatives promoting freeze-drying, spray-drying and fruit dehydration technologies, calling them game-changing opportunities for producing premium-quality, value-added products with longer shelf life while preserving the nutritional value and taste. He emphasised that those technologies could drive the growth …
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