He was an icon of Argentinian identity and even became a meme: Jorge Williams, the eccentric viral tailor who wanted to dress Messi, has died.

Jorge Williams, a tailor known for his eccentric and patriotic attire, died at the age of 84 in Mar de Ajó, Argentina. He gained widespread public recognition for his signature light blue and white suits, often accompanied by a cape and top hat, which he wore during national election days.

Beyond his presence at polling stations, Williams was a viral figure in Argentine culture, frequently appearing in memes and media segments. His public persona was marked by his dedication to his craft and his expressed ambition to design clothing for Lionel Messi, cementing his status as a recognizable character in the country's social landscape.