NewzJames Rustad, the global head of GenFX at Netflix’s in-house VFX studio Eyeline, addressed the role of artificial intelligence in filmmaking during an InnoAsia session at the Busan International Film Festival. He emphasized that while generative AI tools can expand the range of creative options available for visual effects shots, the ultimate responsibility for selecting elements that effectively serve the narrative remains with human artists.
The discussion highlighted the evolving relationship between emerging technology and traditional production workflows. By positioning AI as a tool for broadening creative possibilities rather than a replacement for human decision-making, the presentation underscored the necessity of artistic judgment in maintaining storytelling integrity within modern visual effects processes.
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