FIFA president Gianni Infantino has officially abandoned a proposal to create a $20 billion company that would have controlled the commercial rights to the organization’s major events, including the World Cup. The governing body confirmed the decision in a statement released late Friday, marking the end of a plan that sought to sell off stakes in its primary competitions to private investors.
The proposal had faced widespread opposition, placing significant pressure on Infantino’s leadership. By scrapping the initiative, FIFA has halted a project that would have fundamentally altered the commercial structure of its flagship tournaments.
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