‘Give priority to local artisans’: PM Modi’s festive shopping appeal as Diwali approaches

Ahead of the Diwali festival, Prime Minister Narendra Modi has issued a public appeal for citizens to prioritize the purchase of goods crafted by local artisans. The Prime Minister underscored that choosing locally made products is essential to bolstering the national 'Vocal for Local' initiative.

This call to action is framed as a strategic effort to promote a self-reliant India. By encouraging domestic consumption, the government aims to strengthen the economic position of local craftsmen and broaden the reach of indigenous products in the marketplace.