NewzGolf equipment giant Callaway ended ties with Good Good Golf and will commit US$1 million to groups preventing violence against women. (Good Good Golf pic)LOS ANGELES: Golf equipment giant Callaway on Thursday severed ties with the media firm behind an advert that showed a male golfer shoving a woman to the ground as outrage over the commercial continued to spread.The PGA Tour also distanced itself from Good Good Golf, announcing the company would no longer serve as title sponsor of an upcoming tournament.The ad, released online last week before being pulled, triggered a huge backlash for its depiction of violence against women, including calls for a boycott of Callaway products.The online video showed Garrett Clark - co-founder of Good Good - knocking Epson Tour professional player Alexis Miestowski to the ground when she attempts to reach for his driver, before warning her in a sinister tone: "Do not touch my new driver."Callaway said it had reviewed the matter and "has ended its relationship with Good Good, effective immediately.""Over the last several days, we have listened and reflected deeply on the hurt and disappointment caused by the video we reposted," it said in a statement."We heard from individuals who shared personal experiences related to violence against women, and their stories were powerful reminders that this issue touches the lives of far too many people."Unequivocally, violence against women is unacceptable and should never be trivialised, normalised, or used as entertainment."Callaway has taken "appropriate internal corrective actions," and will commit US$1 million to support organisations working to prevent violence against women, it added.Good Good Golf, which centres its business around a successful YouTube channel aimed at bringing a younger audience to the sport, had already apologised for the controversial advert."We posted a video to our channels that ultimately depicted actions that are not aligned with our values as a brand," Good Good said in a statement.But the backlash continued Thursday.Good Good Golf will no longer serve as the title sponsor for an upcoming PGA Tour tournament in Texas, the circuit announced."The PGA Tour has been informed of Good Good Golf's decision to step away as sponsor of the event in Austin, Texas, this fall," said a statement."We agree with their decision to use this time to focus on their organiz…
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